Research on Opinion Leader Mining based on Influence Analysis

With the rapid development of the Internet, social network has gradually become one of the main network service platforms in people's lives. People with strong influence play a very important role in the process of information diffusion. At the same time, they have direct or indirect influence on a large number of others and be called opinion leaders. Especially, in the event of production, fermentation, communication and other aspects they are also special, which have important application value in the network marketing, public opinion guidance and other aspects. In this paper, we will study the opinion leader discovery algorithms in depth. Owning to the research background is based on the measure of social network influence. Therefore, this paper firstly summarizes the long-term measurement methods of influence, and then all the kind of models in opinion leaders will be discussed, and finally puts forward the existing shortcomings at present in the field of opinion leader mining.